Soft skills are the frontline or the window dresser of every business and must be a strategic priority of every entity that aspires to be successful in its operations. Soft skills build the brand of any organisation and also lead to positive self-branding of each member of the organisation. Corporate training and educational institutions concentrate on equipping individuals with technology and industry related skills. Though these skills are core for entities, businesses can become ineffective if employees are not well equipped with soft
skills.

It has been observed that companies shrink at the idea of soft skills since these are difficult to measure. Though soft skills cannot be measured in the qualitative terms, they have become an essential component for business success.

Today’s visionary corporates are fast realising that an employee’s ability to manage themselves and their interpersonal ability to relate to others in the workplace arena internally and externally is just as important as an in depth educational background. Studies have found that factors such as self-awareness/emotional intelligence, interpersonal skills, commitment, responsibility and integrity create successful results and companies!